In Game-Changing Strategies for Retailers, Matthews walks readers through the key elements of founding, maintaining, and growing a small business. Starting with an overview of the nature of small businesses, Matthews demonstrates the importance of business planning and the intricacies of daily operations, merchandising, marketing, real estate, and capital management.
The result is a compact but comprehensive resource small business owners and multiunit operators can access as the need arises. Within these pages lies the foundation for successful sole proprietorship or multiunit operations.
The guide is designed to help you create and execute a Grand Opening action plan that is right for you and your store – one that:
- Organizes your entire Grand Opening planning process
- Focuses on attracting your target customer to your store
- Creates excitement to keep your customers coming back again and again
This is the by far, the best, organized manual to help you create your own Grand Opening action plan for your store – and beyond! You’ve worked hard to make your new store a reality; this manual helps capitalize on your efforts by creating BIG sales out-of-the-gate!
Learn how to roll out an array of proven Local Store Marketing Strategies such as:
- Greetings and Suggestive Sales
- Grand Opening/Anniversary Launches
- Product Sampling
- Coupon Books
- Sports Sponsorships
- Employee Recognition Programs
- Customer Callbacks
- Seasonal Sales Events
- Store Events
- Customer Recognition Days
- And Much More!